Brand loyalty analysis system using K-Means algorithm
نویسندگان
چکیده
منابع مشابه
Persistent K-Means: Stable Data Clustering Algorithm Based on K-Means Algorithm
Identifying clusters or clustering is an important aspect of data analysis. It is the task of grouping a set of objects in such a way those objects in the same group/cluster are more similar in some sense or another. It is a main task of exploratory data mining, and a common technique for statistical data analysis This paper proposed an improved version of K-Means algorithm, namely Persistent K...
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Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
متن کاملBrand Engagement and Brand Loyalty
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
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Data clustering is the process of partitioning a set of data objects into meaning clusters or groups. Due to the vast usage of clustering algorithms in many fields, a lot of research is still going on to find the best and efficient clustering algorithm. K-means is simple and easy to implement, but it suffers from initialization of cluster center and hence trapped in local optimum. In this paper...
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Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty and equilibrium pricing strategies is not well understood. Designing sales pricing strategies involves two key decisions: the percentage reduction in price from the existing price point, and the number or frequency of promotions within a category or for a speci c product. These ...
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ژورنال
عنوان ژورنال: Journal of Engineering Technology and Applied Sciences
سال: 2016
ISSN: 2548-0391
DOI: 10.30931/jetas.287786